$200 Grand Prize: Improving the Drive-Thru Experience

Bridge the distance

Drive throughs of any kind can be tough in the distance between the car door and the window. If contactless transfer continues to be a thing, it would be great to have some kind of "bridge" or mechanism that can reach a car - so the car and window can be 6 feet apart and people dont have to duck out the windows both ways. If you had that, you could also have a cut out window that is distanced from the drive through window... more »

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4 votes
4 up votes
0 down votes

$200 Grand Prize: Improving the Drive-Thru Experience

meats and beats

Drive Thru to any fast food or fast casual made fun and bearable with the addition of entertainment provided by up and coming local bands. For those who hate to wait and skip the drive thru, adding a musical touch will make it bearable. Customers can add a tip to the bill for the band via an app.

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2 votes
3 up votes
1 down votes

$200 Grand Prize: Improving the Drive-Thru Experience

drive thru kid/pet drop off and pick up

Through an app and facilitated by large drive-through gates and yards, contactless pet and kid drop off and pick up becomes reality. You drive through a gate into a secured yard to deliver your beloved pets and children to day care. Using your app, you alert the staff about the arrival. The care center greeter acknowledges your drop off and you head out the exit gate. Similarly with pick up... you announce you have arrived... more »

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2 votes
2 up votes
0 down votes

$200 Grand Prize: Improving the Drive-Thru Experience

Have Someone Take the Order

A lot of time when going through a drive thru, there is only one place where people take your order (and its usually through an intercom speaker that is poor quality).

 

My idea would be to have a few staff members outside going down the line of cars and taking every order. It's much nicer to talk to someone face to face when ordering as you might have lots of questions/suggestions. Also it would be a lot more efficient... more »

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2 votes
2 up votes
0 down votes

$200 Grand Prize: Improving the Drive-Thru Experience

Reinforce Brand Messaging at Drive-Thru with Creative Murals

After placing their order at the drive-thru, customers must wait in line to pick up their order next to a barren wall, with little visual interest beyond modest landscaping at best. This represents a missed opportunity to engage a captive audience with brand messaging via creative murals or signage. Some QSR or fast casual brands extend their brand messaging to packaging, but none so far have taken advantage of the expansive... more »

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5 votes
5 up votes
0 down votes

$200 Grand Prize: Improving the Drive-Thru Experience

Drive-thru App Integration with CarPlay / Android Auto for Mobile Orders

Hey Siri, find the nearest Taco Bell and place favorite order #1… Convenience is one of the strongest bonds of customer loyalty, and empowering customers to place voice command orders via Apple Carplay or Android Auto will distinguish the brands who are quickest to integrate their mobile apps with this level of speech recognition. Either the vehicle or mobile device can communicate its arrival time to the restaurant to... more »

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3 votes
3 up votes
0 down votes

$200 Grand Prize: Improving the Drive-Thru Experience

Talk less Order more

Due to COVID, food outlets are employing lesser no. of workers and maximum orders are drive-thru; so why waste a resource on taking orders. I am proposing a very simple solution in which a customer has an app with a simple UI where he can select the dishes he wishes to order. The final order is converted into a QR code. There would be a camera instead of that old blown-out speaker which will scan the QR code and a CONFIRM... more »

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6 votes
6 up votes
0 down votes

$200 Grand Prize: Improving the Drive-Thru Experience

Order Ahead and Locker Pick-Up

Lots of places have order ahead, but I still have to wait in line to find someone to deliver my order and there's all those additional opportunities for contact.... what if there was a designated locker-pick up system that would also keep my food hot/cold while I'm on my way to pick it up. This would be especially helpful if it was all integrated into an app experience that let me know which locker I could pick it up... more »

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5 votes
5 up votes
0 down votes

$200 Grand Prize: Improving the Drive-Thru Experience

Start With the Basics and THEN Jazz it Up

I've worked in fast food restaurants, so I can speak from experience about what's wrong with their organization and layout. My guess is a lot of the ideas presented here will focus on high concept solutions: "value," customer service, and other hard to define terms. But one thing I've noticed is that the basic experience of a drive thru hasn't changed since at least the mid 1970s. They still work the same way they did... more »

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3 votes
3 up votes
0 down votes

$200 Grand Prize: Improving the Drive-Thru Experience

How About All Meals are Happy Meals?

Just because someone doesn't dine in the restaurant, doesn't mean you can't have them experience the brand in some way. Whenever we have to move our trainings online for my organization, we send a welcome packet that has some relevant items/giveaways - Companies could be doing this with their drive through experience - maybe the wrapped the food is in opens up to show a QR code to a funny video link, maybe there's a miniature... more »

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3 votes
3 up votes
0 down votes